Common Issues with Mid Size Companies in Growth mode.
Focus
- Sustainable company structure.
- Identify staffing gaps that will make the most difference.
- Company owner making the same or more without “drowning”
Biggest Hurdles
- Getting too big too fast.
- Balancing marketing initiatives with sales and production capacity.
- Overworked with no work-life balance.
o CRM
▪ Contractor’s Cloud
• Pricing in one place
• Repeatable workflow that every project goes through
o What do you want to happen on every job.
• Vendor Portal
o Accessed through the website to boost SEO
• Customer Portal
o Accessed through the website to boost SEO
o Marketing
▪ Home Shows
• Look like the “Hardie Expert”
• Table of Truth
• Be ready for the “fight” LP and Vinyl
▪ Take advantage of the tools available from Hardie.
• Radius Marketing Kits
▪ Leverage existing customers
• Neighborhood Events
• Facebook Posts
• Referral bonus that makes it worth their effort
▪ Website
• Simple but full of pictures
o Sales
▪ iBook
▪ Digital Contracts
▪ The Ultimate Reference List
• Untouchable Proposals
▪ Enable the salesman to be in front of people not their computer
▪ Maximizing sales by upselling using Hardie products.
▪ Project Minimum to focus efforts on profitable ventures.
o Production
▪ What do you want to happen on every project?
▪ Finding and retaining quality crews
• Payment process that allows for prompt payment and cash flow to enable that
• Being organized enough and prepared for crews to go job to job to job.
• Helping a crew setup and maintain their business
• Improve jobsite efficiencies to cut down on timelines
▪ Material ordering and shortages during projects.
▪ Audit process during and after jobs.
